Latino-owned entertainment company Fuse Media has rebranded free ad-supported streaming television (FAST) channel Fuse Beat to Shades of Black.

“The rebrand to Shades of Black aligns the channel more closely with its brand mission, which is to celebrate the multifaceted Black experience and impact on our culture,” said Fuse Media Chairman and CEO Miguel Roggero in a statement. “In little more than a year since its launch, the channel has connected strongly with audiences, growing each month to its highest viewership yet this past August.”

In August 2022, Fuse Beat increased its viewership by 35% from July, surpassing 100 million total minutes watched, according to Fuse. Total viewing minutes have increased by 235% since the beginning of the year. This year, Fuse’s FAST channels have added distributors including Freevee, Roku, Vizio, Xumo, and Pluto TV, along with international partners such as smart TV platforms Samsung TV Plus and LG UK in Europe.

Fuse Beat launched in March 2021 in partnership with Quincy Newell’s Twentyone14 Media and Cinedigm. The channel’s programming includes more than 500 hours of content, including movies, series, documentaries, and musical and comedy performances.

Besides Shades of Black, Fuse Media also offers Fuse, Fuse+, Fuse Backstage, FM (Fuse Music), Fuse Sweat, and Fuse Content Studio, the company’s in-house production arm. Fuse also has branded content and live events businesses.

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