Girls from all over Europe give soccer a rough-and-tumble edge in this live-action spot by Wieden+Kennedy London for client Nike ahead of the UEFA Women’s Euro 2022, which kicked off July 6 and runs through July 31.

The live-action spot uses footage of girls playing neighborhood soccer in make-shift fields all over the continent and also features such European soccer stars as Lionesses Captain Leah Williamson, France’s Marie-Antoinette Katoto, Barcelona’s Alexia Putellas, Norway’s Ada Hegerberg, Chelsea’s Magda Eriksson and Pernille Harder, and freestyler Rocky Hehakaija.

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The spot was directed by Valentin Petit through production company Division. It’s set to hip-hop track, “Shake It to the Ground,” by DJ Blaqstarr and Rye-Rye.



Brand: Nike

Clients: Nicholas Vieira, Vanessa Bradley, Ruth Ilger, San Yin Mei, Jordi Pont, Andy Walker

Agency: Wieden+Kennedy London

Creative Director: Tom Bender

Creatives: Ankita Tobitt, Ben Shaffery

Executive Creative Director: Susan Hoffman

Group Account Director: Katherine Thomson

Account Directors: Alice Shaw, Matt Whiteside, Siham Zerkak

Chief Strategy Officer: Dan Hill

Planning Director: Brian Ritter

Planner: Hannah Vatandoust

Comms Planning Director: Martin Bassot

TV Producer: Fritha Dickie

Creative Producers: Mich Bradfield, Amy Leach

Design Directors: Alex Thursby-Pelham, Justin Hallstrom

Designers: Arabella Swan, Anabel Hazeldine

Motion Graphics: Rezaul Alom

Business Affairs: Alex Coomer

Production Company: Division

Director: Valentin Petit

Executive Producer/Managing Director: Charlotte Lepot

Production Company Producer: Benoit Roques

Production Manager: Nayla Soffita

Director of Photography: Paul Guilhaum

Costume Designer: Buki Ebiesuwa

Editorial Company: Monumental

VFX Company: Monumental

Colorist: Arthur Paux

Sound Company: 750 mph

Sound Designer: Sam Ashwell

Music Company: Curation

Music Supervisor/Producer: Sunny Kapoor

Photographer: Juanita Richards

Digital Operators: Connor Egan, George Robson

Tags: division monumental nike uefa women's euro 2022 wieden+kennedy london

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