Hallmark Channel will transform one lucky family’s home into a Christmas wonderland with its Holiday Home Decoration Sweepstakes, a new contest designed to kick off it’s annual two-month Countdown to Christmas programming.
For the promotion Hallmark partnered with Balsam Hill, a provider of artificial Christmas trees and holiday decor, which be included in the transformation of both the interior and exterior of the winner’s home, and Toyota, which will help transport the decorations there.
The contest will be marketed heavily on air, including regular mentions on lifestyle show Home & Family, as well as online and across social media platforms.
“Our ‘Countdown to Christmas’ event has become one of our viewers’ most-beloved holiday events, and we are always exploring ideas to enhance their experience in a way only we can,” Bill Abbott, president and CEO, Crown Media Family Networks, said in a statement. “Hallmark Channel’s first ever Holiday Home Decoration Sweepstakes aligns perfectly with both our programming and our sponsors’ seasonal messages, and we look forward to building this initiative into a key annual tradition for many years to come.”
The Holiday Home Decoration Sweepstakes is now open, and entries will be accepted through September 21. Viewers can enter once a day online, and can win bonus entries by sharing the promotion on Twitter and participating in Balsam Hill’s virtual room decorating experience.
On October 15, five finalists will be introduced online, and the public can vote for the home they feel is most deserving of a holiday makeover through October 19.
During the first week of November, Hallmark Channel and a decorating team, led by Home & Family’s home décor expert Ken Wingard, will descend on the winner’s home and launch a full-scale holiday makeover.
The final result will be unveiled on air on Sunday, November 25, during Candace Cameron Bure’s new Hallmark Channel original holiday film, A Shoe Addict’s Christmas.
The following day, the winning home will be prominently featured in a Home & Family segment, which will introduce viewers to the family and share behind-the-scenes footage of the decorating process.
In addition to the grand prize, beginning September 21, viewers can enter a second online holiday sweepstakes that will award five winners per week a $500 gift card and a seven-inch Balsam Hill Miracle Flame Pillar Candle.