Hallmark Channel partnered with creative agency Ringer to produce an image spot that reminds viewers of the transformative power of love, no matter who is sharing it. The spot celebrates all sorts of special connections and expressions of love. It also introduces Hallmark Channel’s new tagline: “Where Love Happens.”


Client: Crown Global Brand Group

CMO, Crown Global Brand Group: Lara Richardson

SVP, Brand Creative: Terry McCormick

SVP, Brand Design: Jennifer Lee-Temple

Sr. Creative Director, Brand Motion: Joseph Kordash

Sr. Director of Brand Production: Leilani Gushiken

Creative Director, Brand Creative: Bridget Blandin

Writer/Producer, Brand Creative: Eric Page

Editor, Brand Creative: Gregg Maser

Agency: Ringer

Director: Rob Meltzer

Executive Producer: Silke Thompson

Writer: Rob Meltzer

Head of Post: Daniel Elkayam

Tags: hallmark channel hot spots ringer

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