In honor of HBO’s 50th anniversary on November 8, the brand on Tuesday launched a new campaign celebrating the network’s “Fifty Years of Firsts.’‘

“HBO’s legacy is one of telling groundbreaking stories. ‘Fifty Years of Firsts’ celebrates the works of those who elevated the entertainment experience and gives a look ahead from those who will continue to do so in HBO’s future,” said Casey Bloys, chief content officer, HBO and HBO Max, in a statement.

For 50 days leading up to the anniversary, HBO is sharing sneak peeks, first-look trailers, behind-the-scenes photos, unreleased footage, script excerpts, and more from upcoming HBO Originals.

The campaign kicks off Tuesday with an exclusive clip from the sixth episode of House of the Dragon, ahead of its September 25 debut.

It will also feature exclusives from HBO’s new original series The Last of Us, starring Pedro Pascal (Game of Thrones, The Mandalorian) and Bella Ramsey (Game of Thrones, His Dark Materials), the second season of Winning Time: The Rise of the Lakers Dynasty, the third season of We’re Here, the second season of The White Lotus, the third season of The Righteous Gemstones, the fourth season of this year’s Emmy winner for outstanding drama, Succession, and many more.

A page on will highlight HBO’s past and future throughout the campaign, while HBO social channels will use #HBO50 to revisit some of the brand’s series, scenes and characters. Social efforts will culminate on November 8 with the HBOwards, a social-first award show that will highlight the best of HBO’s first 50 years.

HBO Max’s HBO Brand hub features an anniversary tray highlighting 50 HBO series and on November 1, that hub will rebrand to an HBO50 page filled with thematic trays that relate back to the anniversary.

Starting October 31, ten classic and new series will take over HBO2’s primetime slot (Monday to Friday from 8pm-11pm ET/PT), allowing subscribers to revisit or discover the first three episodes of quintessential HBO series during the two-week window. These include True Blood, Sex and the City, The Wire, The Sopranos, Curb Your Enthusiasm, The Gilded Age, House of the Dragon, Succession, Barry and Winning Time: The Rise of the Lakers Dynasty.


Client: HBO

Senior Vice President, Brand Marketing: Jason Mulderig

Vice President, Brand Marketing: Dana Lichtenstein

Director, Brand Marketing: Carina Foster

Manager, Brand Marketing: Ilana Dell, Jennifer Chong

Coordinator, Brand Marketing: Kiana Miller, Kevin Broadway

Senior Vice President, Creative Services: Eric Council

Creative Director: Aly Bradshaw

Associate Creative Director: Evan Beier, Natalia Echeverria

Production Assistant, Creative Services: Josette Hannum

Marketing Operations: Tammy Grella

Director, Marketing Operations: Morgan Domershick

Campaign Management Coordinator: Victoria Freeman

Vice President, Digital Brand Marketing: Duane Munn

Director, Audience Development: Ben Sahle

Director, Editorial Strategy and Production: Bill Leopold

Manager, Social Media: Steven Rebeiro

Manager, Editorial Strategy and Production: Ariana Bacle

Manager, Brand Social: Alessandra Donnelly

Brand Social + Editorial Strategist: Becca Lambright

Brand Social Coordinator: Dean Page

Director of Editorial Strategy: Melanie Kahn,

Editorial: Ultrabland

Creative Director/Editor: Scott Harrison

Motion Designer: Andrew Johnston

Editor: Sara Soto, John Chapel

Assistant Editor: Grace Elder

Sound Mixer: John Rigatuso

Post Producer: Sylvia Le-Austria

Agency: Wieden+Kennedy NY

Tags: hbo hbo max hbo50 ultrabland wieden+kennedy new york

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