In honor of HBO’s 50th anniversary on November 8, the brand on Tuesday launched a new campaign celebrating the network’s “Fifty Years of Firsts.’‘
“HBO’s legacy is one of telling groundbreaking stories. ‘Fifty Years of Firsts’ celebrates the works of those who elevated the entertainment experience and gives a look ahead from those who will continue to do so in HBO’s future,” said Casey Bloys, chief content officer, HBO and HBO Max, in a statement.
For 50 days leading up to the anniversary, HBO is sharing sneak peeks, first-look trailers, behind-the-scenes photos, unreleased footage, script excerpts, and more from upcoming HBO Originals.
The campaign kicks off Tuesday with an exclusive clip from the sixth episode of House of the Dragon, ahead of its September 25 debut.
— HBO (@HBO) September 20, 2022
It will also feature exclusives from HBO’s new original series The Last of Us, starring Pedro Pascal (Game of Thrones, The Mandalorian) and Bella Ramsey (Game of Thrones, His Dark Materials), the second season of Winning Time: The Rise of the Lakers Dynasty, the third season of We’re Here, the second season of The White Lotus, the third season of The Righteous Gemstones, the fourth season of this year’s Emmy winner for outstanding drama, Succession, and many more.
A page on HBOMax.com will highlight HBO’s past and future throughout the campaign, while HBO social channels will use #HBO50 to revisit some of the brand’s series, scenes and characters. Social efforts will culminate on November 8 with the HBOwards, a social-first award show that will highlight the best of HBO’s first 50 years.
HBO Max’s HBO Brand hub features an anniversary tray highlighting 50 HBO series and on November 1, that hub will rebrand to an HBO50 page filled with thematic trays that relate back to the anniversary.
Starting October 31, ten classic and new series will take over HBO2’s primetime slot (Monday to Friday from 8pm-11pm ET/PT), allowing subscribers to revisit or discover the first three episodes of quintessential HBO series during the two-week window. These include True Blood, Sex and the City, The Wire, The Sopranos, Curb Your Enthusiasm, The Gilded Age, House of the Dragon, Succession, Barry and Winning Time: The Rise of the Lakers Dynasty.
Senior Vice President, Brand Marketing: Jason Mulderig
Vice President, Brand Marketing: Dana Lichtenstein
Director, Brand Marketing: Carina Foster
Manager, Brand Marketing: Ilana Dell, Jennifer Chong
Coordinator, Brand Marketing: Kiana Miller, Kevin Broadway
Senior Vice President, Creative Services: Eric Council
Creative Director: Aly Bradshaw
Associate Creative Director: Evan Beier, Natalia Echeverria
Production Assistant, Creative Services: Josette Hannum
Marketing Operations: Tammy Grella
Director, Marketing Operations: Morgan Domershick
Campaign Management Coordinator: Victoria Freeman
Vice President, Digital Brand Marketing: Duane Munn
Director, Audience Development: Ben Sahle
Director, Editorial Strategy and Production: Bill Leopold
Manager, Social Media: Steven Rebeiro
Manager, Editorial Strategy and Production: Ariana Bacle
Manager, Brand Social: Alessandra Donnelly
Brand Social + Editorial Strategist: Becca Lambright
Brand Social Coordinator: Dean Page
Director of Editorial Strategy: Melanie Kahn,
Creative Director/Editor: Scott Harrison
Motion Designer: Andrew Johnston
Editor: Sara Soto, John Chapel
Assistant Editor: Grace Elder
Sound Mixer: John Rigatuso
Post Producer: Sylvia Le-Austria
Agency: Wieden+Kennedy NY