There’s no shortage of fearless women in HBO’s programming, and the network wants it to be known.
In celebration of International Women’s Day on March 8, HBO Creative Services and Mekanism New York created a spot that assembles the female protagonists from shows such as Game of Thrones, Big Little Lies, Veep, Westworld and more.
The minute-long video is accompanied by writer and filmmaker Nora Ephron’s 1996 commencement speech at Wellesley College, where she encouraged audience members to “choose not to be a lady” and “make some trouble on behalf of women.”
Ending with the #becauseofher hashtag, the spot is an extension of HBO’s female-driven campaign from August, which celebrated the network’s key female creators and actresses.
Executive Vice President, Consumer Marketing: Chris Spadaccini
Vice President, Brand & Product Marketing: Jason Mulderig
Director, Brand & Product Marketing: Dana Lichtenstein
Brand Marketing Manager: Matt Bataclan
Brand Marketing Coordinator: Elizabeth Tillman
Agency: HBO Creative Services
Vice President, Creative Services: Eric Council
Creative Director, Creative Services: Alyson Bradshaw
Associate Creative Director, Creative Services: Gwen Sarnoff
Executive Creative Director: David Horowitz
Senior Art Director: Katie Bourgeois
Head of Brand Management, East: Melissa Hill
Brand Director: Cassie Jackson
Senior Brand Manager: McKenzie Badger
Senior Project Manager: Sean Gilleylen