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Every year, consumers spend as much as $140 billion on personal beauty products, such as hair care, nail polish, cosmetics and lotions. And while these products are intended to make us feel more beautiful and pampered, the petrochemicals with which they tend to be made could be harming us.

In Not So Pretty, a four-part docu-series narrated by Keke Palmer, Oscar-nominated filmmakers Kirby Dick and Amy Ziering investigate the unregulated beauty industry to inform audiences of hidden hazards of common products as well as safe and budget-friendly alternatives.

“We are thrilled to be partnering with innovative and bold HBO Max and the brilliantly talented Keke Palmer to bring viewers this riveting four-part series exposing the hidden secrets and ugly truths behind the trillion-dollar beauty and personal care industry that will literally have viewers running to take a second look at all the personal care products lining their bathroom shelves!” said Dick and Ziering in a statement. “Working on this project has certainly changed our own purchasing habits and perspectives, and we are excited to empower viewers similarly by providing them with essential information they need to know and simply cannot get anywhere else. With Keke’s wit and curiosity serving as our engaging guide, our series provides viewers with shocking insights, startling revelations, and important knowledge that will help them not just look their best on the outside but also feel their best on the inside — a win-win for not only our personal health, but the health of the planet as well.”

“I’m big on self help and in order to best help yourself, you need information,” said Palmer, also in a statement. “I can’t tell you how much I learned from working on Not So Pretty. Each session inspired an ‘OMG I had no idea’ moment and then I became relieved to be a part of something that can help break these myths and encourage personal autonomy within the beauty industry which can only come with knowledge. You can’t choose wisely when you don’t know what to look for! This show will illuminate that and it’s really empowering.”

Not So Pretty premieres Thursday, April 14 on HBO Max.

Tags: amy ziering hbo max keke palmer kirby dick not so pretty

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