As Warner Bros.’ new film In the Heights premieres this weekend, bringing many people back to movie theaters after more than a year away, WarnerMedia’s streaming service HBO Max has created a self-guided tour of several of the film’s New York City locations.
Over the weekend, people who take the tour will find a giant purple pin at each location where they will have the opportunity to redeem rewards from local businesses, although there are a limited number available each day and they will be doled out on a first-come, first-served basis.
The movie debuts in theaters on Thursday, June 10 and is also available to HBO Max subscribers on its ad-free tier. The tour also features other HBO Max series and movies that were filmed in Manhattan, including Sex and the City, Gossip Girl, You’ve Got Mail, The Undoing, Ocean’s 8, Love Life, 13 Going on 30, Friends and Succession.
“We look forward to returning to New York City and honoring the incredible film In The Heights,” said Jason Mulderig, senior vice president, brand marketing, HBO Max and HBO, in a statement. “HBO Max On Location is a great opportunity to provide a safe and fun interactive experience for fans of iconic HBO Max series and movies that also supports local businesses, in a city that has been severely impacted over the past year but continues to stay resilient.”
As part of the tour, HBO Max is partnering with both NYC & Company, which curated a supplemental guide to the neighborhood of Washington Heights, and Citi Bike (sponsored by Lyft), which recently opened more than 30 new stations in upper Manhattan. After interacting with the experience from select locations, fans can grab a free bike to transport them around the city to follow the guided adventure. Washington Heights staples such as Malecon and Locksmith will be highlighted as part of the experience alongside New York City notables Levain Bakery, Magnolia Cupcakes and Katz’s Delicatessen.
Below are some of the businesses and locations featured in the tour, including the rewards:
J. Hood Wright Park (In The Heights): $5 discount off Malecon’s famous sides or drinks
United Palace Theatre (In The Heights): $5 donation per person by HBO Max to the United Palace Theatre
Drama Book Shop (In The Heights): $5 coffee drink from Drama Book Shop
191st St Subway Pedestrian Tunnel (In The Heights): $5 discount off order from Locksmith
Steps of the Metropolitan Museum of Art (Gossip Girl): Free cookie from Levain Bakery
Magnolia Bakery (Sex and the City): Free cupcake from Magnolia Bakery
Katz’s Delicatessen (When Harry Met Sally): $5 discount off order from Katz’s Delicatessen
LES Skatepark @ 62 Monroe St & Pike St. (Betty): Free medium taro milk tea with boba pearls from CoCo Fresh Tea & Juice
Cartier Mansion (Ocean’s 8): $5 Lyft credit
Pier 6 Heliport (Succession): Free Citi Bike ride
East Riverwalk (The Undoing): Free Citi Bike ride