Canadian sports network TSN takes a montage approach to the above launch spot for the start of the Toronto Raptors’ NBA season. The :30 spot features some of the team’s stars, including power forwards Scottie Barnes, Pascal Siakam and Chris Boucher; point guards Fred VanVleet and Delano Banton; shooting guard and small forward Gary Trent Jr.; and center Khem Birch, as well as lots of fan footage and photos.
The spot is highlighted by its fast edits, tons of motion-graphics effects, bold graphics and a sound design that puts the viewer right into the action.
The Toronto Raptors’ season started October 19 and the team beat the Atlanta Hawks on Halloween 139-109 with Siakam leading the points with 31. Early in the 2022-23 season, the Raptors are 4-3.
VP, Brand, Marketing & Publicity: Jon Arklay
Director, Creative and Brand: Linda Masci Linton
Director, Marketing: Mert Inal
Sr. Marketing Manager: Chris Taylor
Creative Director: Yaron Blanc
Creative Director, Design: Isaac Cheung
Sr. Writer/Producer: Chris Wong
Motion Designer: Li Hsing Lu
Editor: Chris Wong
Post Sound: Sean Dunnam
Additional VFX: 1188 Films