HGTV will bring Barbie’s Dreamhouse to life this summer in new competition series, Barbie Dreamhouse Challenge. The series is set to debut just ahead of Warner Bros. Discovery and Mattel’s new film, Barbie, starring Margot Robbie and Ryan Gosling.
“By aligning two admired brands – HGTV and Mattel’s Barbie – and [by] mobilizing the power of the best-in-class portfolio of Warner Bros. Discovery, Barbie Dreamhouse Challenge will deliver a unique, visually stunning payoff for millions of fans who want to see their favorite HGTV stars bring a treasured childhood icon to life,” said Loren Ruch, HGTV’s head of content, in a statement.
Across four episodes, hosted by Ashley Graham, eight teams of HGTV hotshots will work to transform a SoCal home into a real-life Barbie Dreamhouse. By the end, one Barbie fan will get the chance to win a stay in the home.
“I cannot wait to see Barbie’s signature style get the life-sized treatment in an actual home,” said Graham, also in a statement. “She holds such a special place in my heart, especially since Mattel created a one-of-a-kind doll of me back in 2016. It feels like such a full-circle moment now that I have a hand in the creation of her real-life Dreamhouse.”
During the series, 15 HGTV experts and one Food Network chef will participate in the creation of Barbie’s Dreamhouse, including: Egypt Sherrod and Mike Jackson (Married to Real Estate); Jasmine Roth (Help! I Wrecked My House) and Antonia Lofaso (Beachside Brawl); Ty Pennington(Rock the Block) and Alison Victoria (Windy City Rehab); Jonathan Knight and Kristina Crestin (Farmhouse Fixer); Christina Hall and James Bender (Christina on the Coast); Keith Bynum and Evan Thomas (Bargain Block); Brian and Mika Kleinschmidt (100 Day Dream Home); and Michel Smith Boyd and Anthony Elle Williams (Luxe for Less). Teams will overhaul areas of the home with an era-specific style, such as an early 1960s atomic age kitchen, a ‘70s disco vibe for Ken’s den and a main bedroom decked out in ‘80s glam.
Beyond the HGTV series, Warner Bros. Discovery will continue to market the movie across platforms with Food Network integrating Barbie-inspired elements into Summer Baking Championship and Beachside Brawl. Many of WBD’s social media platforms will offer exclusive, behind-the-scenes content linked to Barbie Dreamhouse Challenge. The series and upcoming Barbie film will also receive a multi-page editorial profile in HGTV Magazine, which has a circulation of more than eight million readers.
Barbie Dreamhouse Challenge is produced by Mission Control and Mattel Television.
Tags: barbie barbie's dreamhouse challenge food network hgtv mattel warner bros. discovery