Hilary Silverboard has joined Crown Media Family Networks as senior vice president, brand strategy, the company said Monday. In this new role, Silverboard will be responsible for leading all strategic brand initiatives and overseeing the development and execution of creative brand assets both domestically and internationally.
The Atlanta-based Silverboard will work closely with Crown Media’s ad sales, distribution, and business development teams to develop brand extensions and partnerships intended to hone and reinforce the company’s brand.
“Hilary is an insightful thought-leader who has shaped some of the strongest brands in television,” said Wonya Lucas, president and CEO, Crown Media, in a statement. “Her expertise in leveraging market research and consumer insights will be instrumental in refining our brand narrative and maximizing its impact to grow our audience and drive revenue.”
Prior to joining Crown Media, Silverboard was chief marketing and development officer at Public Broadcasting Atlanta. She was promoted to serve as the company’s first-ever chief marketing officer in 2015 due to her ability to drive targeted marketing campaigns that helped generate revenue growth. Prior to joining Public Broadcasting Atlanta, Silverboard was vice president of marketing strategy and audience insights at Turner Broadcasting System where she led marketing strategy, audience insights, and communication for TBS, TNT, and TCM.