​To launch its six-part limited series taking a close look at the Bush family, CNN took a two-pronged approach.

First, the network played up the nostalgia of one of America’s longest-running and most influential political families by setting a spot to Jim Croce’s iconic “I Got A Name.” Relying on archival footage and photos, the spot gives viewers some personal glimpses of the family.

For political junkies, a second spot (below) is set to Barns Courtney’s thumping “Glitter and Gold”:

The result is a campaign that captures both sides of a family everyone already thinks they know. The Bush Years premieres on CNN at 9 p.m. ET/PT on Sunday, March 3.


Network: CNN

Chief Marketing Officer, CNN Creative Marketing: Allison Gollust

Sr. Vice President, CNN Creative Marketing: Rick Lewchuk

Vice President & Group Creative Director, CNN Creative Marketing: Whit Friese

Senior Director, Production, CNN Creative Marketing: Dan Brown

Creative Director, CNN Creative Marketing: Edward Reid

Marketing Director, CNN Creative Marketing: Stephen Krill

Sr. Writer/Producer, CNN Creative Marketing: Leah Hall

Sr. Graphic Designer, CNN Creative Marketing: Jobel José

Senior Production Manager, CNN Creative Marketing: Nichole Goralnik

Asset Manager, CNN Creative Marketing: Denise Patierno

Agency: Trailer Park

Sr. Vice President, Trailer Park: Jennifer Kline

Creative Director, Trailer Park: David Burnes

Editor, Trailer Park: Matt Schutte

Production Coordinator, Trailer Park: Hannah Ter Vree

Tags: cnn hot spots the bush years trailer park

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