It’s once again time to get ready for some football and to promote its Live TV offering, Hulu gathered its best and brightest – or at least, some people – to brainstorm ideas.

“Give me something, no bad ideas, let’s go,” says the moderator.

“Super Hulu?” says one corporate retreat participant who forgot to apply sunscreen.

“Bad idea,” he fires back less than encouragingly.

“Hulu Bold,” suggests another.

“No,” he responds simply but assertively.

“Hulu Plus Live TV Plus,” says a very reasonable person.

“Yeah, everybody’s kind of doing the plus thing after the name.”

And then for some reason, probably because the spot’s 30 seconds were up, the group lands on the name Hulu + Live TV +++.

“That’s dumb, but we’re going to go with it,” the moderator says.

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Hulu created its Hulu + Live TV +++ campaign with creative agency Big Family Table. The campaign runs through November 23 across multiple networks and social media.

Hulu offers more than 75 live channels for sports including the NFL, as well as a streaming library, virtual DVR, Disney Plus and ESPN Plus.


Client: Hulu

President: Joe Earley

Head of Marketing: Scott Donaton

Head of Creative: Reid Thompson

Director - Brand, Live & Licensed Marketing: Rosalind Pressman

Team Lead, Live & Licensed Marketing: Chie Kobayashi

Associate Live & Licensed Marketing Manager: Jayla Winston

Agency: Big Family Table

Head of Creative: Guto Araki

Group Account Director: Chris Carter

Executive Integrated Producer: Dan Kaplan

Senior Producer: Matt Marty

Creative Director: Eric Manchester, Neal Desai

Account Director: Andrew Haumersen

Account Supervisor: Wilhelm Lawrence

Account Executive: Micah Shanks

Director of Business Affairs: Gabriela Farias

Business Affairs and Rights Clearance: Cindy Lewellen

Music Director: Chip Herter

Music Supervisor: Will Eichler

Production Company: Hungry Man

Director: Dave Laden

Executive Producer: Caleb Dewart

Producer: Tina Densmore

Production Manager: Tyler Bell

Director of Photography: Alan Gwidowski

Editorial: The Den Editorial

Executive Producer: Jennifer Mersis

Sr. Editor: Katie Cali

Assistant Editor: Tony Hurtado

Senior Producer: Jessica Davis

Post VFX: Tribbo

VFX Creative Director: Bibinho Carvalho

VFX Creative Director: Rodrigo Pina

VFX Supervisor/Senior Flame Artist: Rodrigo Pina

Flame Artist: Sergio D’ Piazza

3D Lead Artist: Erick Buosi

3D Generalist: Henrique Freitas, Gabriel Leça

VFX Producer: Rafael Flamínio, Tato Carvalho

Conform: Fernando Diniz

Motion Graphics: Fabiano Iwasita

T.I Manager: Lucas Pereira

Account Manager: Carolina Barros

Color Company: Trafik

Colorist: Ricky Gausis

Sr. Executive Producer: Meghan Lang Bice

Sr. Producer: Phoebe Torsilleri

Audio Post Company: Lime Studios

Audio Mixer: Dave Wagg

Audio Assistant: Matthew Conzelmann

Executive Producer: Susie Boyajan

Producer: Cassie Underwood

Tags: big family table hot spots hulu hungry man lime studios the den editorial trafik tribbo

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