Just in time for All-Star weekend, Hulu and Lionsgate said Unbanned: The Legend of AJ1, the documentary that showcases the start of sneakerhead culture, will stream exclusively on Hulu beginning February 14.
“Sneaker fans all over the world remember the thrill of getting their first pair of Air Jordans, and this film explores the story behind and incredible impact of that iconic shoe,” said Heather Moosnick, senior vice president, content partnerships, Hulu, in a statement. “At Hulu, we’re focused on bringing highly compelling films and series to our viewers that reflect the culture and inspire conversation – and Unbanned: The Legend of AJ1 is exactly that.”
With the help of celebrities such as Black-ish and Grown-ish creator Kenya Barris, director Spike Lee, NBA star Carmelo Anthony, hip-hop artist DJ Khaled, and His Airness Michael Jordan himself, the feature documentary showcases the inception of the Air Jordan brand and the impact it made on the world. Viewers see the shoe as more than just a sneaker, but as the start to a worldwide movement that impacted the barriers of culture, race, and gender.
The film, which was released last year, comes from first-time filmmaker Dextor Deboree.
“I’m excited for the world to witness a story that breaks some rules and explores some new ground in expressing a tale as remarkable as any great fable we’ve heard or seen before,” Deboree said, also in a statement.“This film unearths a very powerful story that is beneath a cultural icon to share something that transcends sport, sneakers, and the popular zeitgeist of much of what happened not only with AJ1 and even Michael Jordan himself, but the radical cultural revolution that unfolded in its wake.”
Unbanned: The Legend of AJ1 is now available for streaming on Hulu.