Leading up to PromaxBDA’s big international conference, we are taking a look at the speakers, sessions and panels that make the event memorable. Frank Radice, managing partner at VIDA F.R. Company, speaks about his upcoming session, his career and his advice to industry up-and-comers. Don’t miss Radice’s session at this year’s conference: “Inventing Your Own Next Chapter: Lessons in Entrepreneurship, Risk-Taking and Doing It on Your Own.”

Name: Frank Radice

Title: Managing Partner, VIDA F.R. Company

Could you summarize your session in 5 words? Succeeding as a marketing entrepreneur.

What other speaker are you most interested in seeing at PromaxBDA: The Conference this year? Joe Earley, Larry Flynt, Ruth Gaviria, Lisa Gregorian, Lee Hunt, Linda Ong, Piers Morgan.

How do you watch television content? TV in the office and the bedroom, iPad and iPhone

What do you think is the most important trait of a leader? Respect the opinions of your employees.

What is your greatest career achievement so far? Helping to create the Univision Agency.

What one piece of advice would you give to an up-and-comer in this industry? Never make a professional quantum leap. Learn all the jobs you can while going up the ladder. The people who work for you should know you really understand what they do.

How did you get your start in this industry? I was a professional musician going to film school. My brother owned a bar near the NBC station in Washington, D.C. where all the editors used to go after work. One night one of them asked aloud if anyone knew someone who wanted a job in television. My brother suggested me. I got a job as an assistant editor. It was 1972.

And for more information for PromaxBDA: The Conference, June 18-20 in Los Angeles, check back at promaxbda.org. Speakers and sessions are being constantly updated.


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