The King of Queens makes the move to cable network Lifetime come January and Miami-based 2C Creative was there to help Doug and Carrie settle into their new home.
“This was a project that was never intended to explain the show but rather to highlight what makes The King of Queens so funny, resonating with new and old fans alike,” said 2C Creative Director Marni Wagner in a statement “Our biggest challenge was the sheer amount of funny stuff we had to work with, but that’s really a good problem to have, isn’t it?”
To develop the spots, 2C dug through many episodes to gather the right creative.
For the mashup spot, the team culled through scripts online to find the words or phrases they needed and then tracked them back to soundbites in the individual episodes to make sure they worked in the context of the spot. And for the spot 2C called “Doug and Carrie,” Wagner partnered with composer and audio engineer, Cesar Haliwa, using voiceover, soundbites and self-created guitar riffs, as well as a number of other audio beats and techniques. They remixed and expanded on a song originally used in the show’s content to create the promo’s final track.
Doug and Carrie
SVP Brand Creative: Valerie Albanese
VP, Brand Creative: Jennifer Ferguson
Creative Director: Ben Asher
Creative Director: Danny Feder
Production Manager: Maryam Riazian
Production Coordinator: Tynisha Lonon
President/Owner: Chris Sloan
General Manager, Senior Director of Operations: Nikki Coloma
Creative Director: Marni Wagner
Lead Editor: Jesus Martinez
Composer/Audio Engineer: Cesar Haliwa
Audio Engineer: Jon Wadley
Executive Producer, Graphics: Bob Cobb
Animator: Dmitri Zavyazkin
Graphic Designer: Andy Fernandez
Assistant Editor: Kelly Lanman