Just like sports, what makes live sports awards show The ESPYS great is that anything can happen.

This year’s celebration on ABC will be hosted by The Last OG‘s Tracy Morgan, who proves that the audience never knows what’s coming next.

Production company Black Label Content worked with ABC Creative Marketing to blend Morgan’s quirky brand of humor with quick-cut sports clips from the past year to take that creative concept over the finish line.

The ESPYs airs Wednesday, July 10 at 8/7 c.

Live Wednesday


Let’s Do This


Client: ABC Entertainment Marketing

President, Marketing: Shannon Ryan

EVP, Marketing: Becky Daugherty

SVP, Creative: Jill Gershman

VP, Creative: Melissa King

Executive Creative Director: Keith Grant

Sr. Writer/ Producer: Jason Letkiewicz

VP, Production: Bob Schefferine

Executive Director of Production: Chris O’Hara

Associate Director of Production: Sandy Christmas

Sr. Manager of Production: Meg Tyra

Sr. Manager of Post-Production, Finishing: Steve Burch

Manager of Production: Christine Sparks, Teeny Stillings

Shoot Producer: Ben Roybal

Copywriter, Revolve Agency: Dan Bernath

Production Company: Black Label Content

Executive Producer, Black Label Content: Joseph Uliano

Director: Shane Ryan Valdez

Producer, Black Label Content: Norm Reiss

Director of Photography: Stephen Sheridan

Tags: abc black label content espys hot spots tracy morgan

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