Jaws will hit the floor when viewers see BET’s sexy new promos for Hit The Floor, a sports drama that originally aired on VH1 as Bounce and centers on fictional basketball franchise, the L.A. Devils. To make superfans and new viewers aware of its new network home, BET Brand Creative turned up the heat on the characters and their relationships in a campaign that draws the parallel of Devils Nation to the vices of pride, wrath, lust and envy.

The spot above is an overview of the campaign, while breakout spots below are themed by the deadly sins in which the characters engage. The final spot turns the spotlight on temptress London Scott (Teyana Taylor).

Hit The Floor debuts on BET, Tuesday, July 10 on 10/9C.



All or Nothing

London Scott


SVP, Executive Creative Director, Brand Strategy, BETN: Kendrick Reid

VP/Creative Director: Adrian Hilton

Director of Production: Seida Saidi

Production Company: Canyon Road Films

Director: Sophy Holland

Creative Director: Allison Caviness, Marcelle Karp

Sr. Copywriter: Thembisa Mshaka

Writer: Fredgy Noel

Producers: Marcelle Karp, Ramon Pesante

Senior Editor: Ed Trader

Editor: Burton Lewis

Project Manager: Sasha Charlemagne

VO: Ivy Rivera

Art Director: Dana Kinlaw

Design/Gfx: Jaiman Yun, Lena Green

Audio Mix: Eric Pfeifer

Tags: bet hit the floor hot spots

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