The Disney Branded Television and National Geographic marketing and publicity teams are being merged into one internal marketing and communications agency under Jayanta Jenkins, head of content marketing, Disney Branded Television and National Geographic.
Within that integrated agency, teams will be led by Chris Albert, most recently executive vice president, global communications, National Geographic Content, and Chris Spencer, previously executive vice president, creative, at National Geographic Content. The announcement comes after a previous reorganization of Disney’s overall content operations in November.
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Albert will lead marketing strategy and communications for both Disney Branded Television and National Geographic Content, including National Geographic Documentary Films. His team will establish the structure and strategy of marketing efforts to drive consumer engagement with content. The team is responsible for strategic positioning, social engagement and media strategy, partnerships, publicity, talent relations, events and awards.
Spencer also expands his oversight, now leading the story team and creative functions for Disney Branded Television and National Geographic Content. Spencer’s oversight includes all creative design and marketing storytelling around content through key art, trailers and editorial content, and through social presence.
“It is a profoundly humbling opportunity to step into this role, surrounded by such an amazing team during such a revolutionary time for the industry, The Walt Disney Company, and our linear and streaming services,” said Jenkins in a statement. “When you look at the global brands that have paved the way in serving and connecting with the consumer, the Disney and National Geographic brands are among the most iconic. I look forward to charting the next chapter and continuing to elevate our reach and brand resonance.”
Jenkins joined Disney in December 2020 as head of content marketing for Disney Branded Television and National Geographic, reporting to Gary Marsh, president and chief creative officer for Disney Branded Content, and Courteney Monroe, president of National Geographic Content. Prior to Disney, Jenkins was global executive creative director at Cheil Worldwide, Samsung’s in-house agency, where he led global initiatives for Samsung Mobile.
“Jayanta brings an unparalleled creative vision that he’s honed across several culture-defining brands,” said Marsh, also in a statement. “We are thrilled to have him infuse his creative leadership into our marketing efforts to further expand our audience’s lifelong bond with the Disney brand.”