To promote Kelly Clarkson’s return as host of the 2019 Billboard Music Awards on NBC, the design team set live-action footage against an animated background. The resulting spot (above) set the tone for the entire brand package around the awards show.

To create that background, NBC’s in-house design team used Adobe After Effects and Maxon Cinema 4D.

The 2019 Billboard Music Awards airs on NBC on Wednesday, May 1.


President, NBC Entertainment Marketing & Digital: Len Fogge

EVP On-Air Marketing & Video Creative: Ron Hayes

SVP, Original Production: Tracy Grandstaff

VP, Video Design & Magic: Kari St. Clair

Creative Director, Original Production: Steven Wagner

Director & Producer: Ryan Sage

Creative Director, Video Design & Magic: Grant Okita

Design & Animation: Delfino Gamboa, Matthew Vincent

Tags: billboard music awards billboard music awards 2019 hot spots kelly clarkson nbc

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