The Los Angeles Rams, led by General Manager Les Snead and Head Coach Sean McVay, will hold their NFL draft from the Rocket Mortgage Draft House, a luxury home atop the Hollywood Hills.
This is the second year of this collaboration between the 2022 Super Bowl Champion Los Angeles Rams and Rocket Mortgage, which last year ran a similar draft house in Malibu. Snead and McVay enjoyed the experience so much, they wanted to do it again.
Snead and McVay will work from the Rocket Mortgage Draft House through the 2022 NFL Draft, which runs April 28-30 in Las Vegas and will be broadcast on ABC, ESPN and NFL Network. The Rams don’t have a draft pick until round three.
“We are thrilled to once again rewrite the rules with Rocket Mortgage and host our draft at the breathtaking Rocket Mortgage Draft House in the Hollywood Hills,” said Los Angeles Rams Chief Commercial Officer Jennifer Prince in a statement. “Starting with our inaugural Draft House and culminating with a victory in Super Bowl LVI, last year we set the standard for how an NFL team operates. We can’t wait to build on that success off the field as Les and Sean continue to build a championship team on the field.”
The Rams will produce live draft coverage from the Rocket Mortgage Draft House, including content about each of the team’s selections and live shows. In addition, the Rams’ video series, “Inside the Draft presented by Rocket Mortgage,” will provide a behind-the-scenes look at what goes into building a championship roster.
The Rams and Rocket Mortgage are also holding a sweepstakes through which one lucky fan will get to serve as “GM for the Day.” The winner will hang out at the Rocket Mortgage Draft House while meeting with Rams’ front-office executives, including Snead, and win a three-day, two-night stay at a Hollywood hotel. The sweepstakes will run through Monday, May 2 at www.therams.com/rocketmortgagedrafthouse.
Besides an infinity pool and deck, the house offers the Rocket Mortgage VIP Lounge, which includes a golf simulator, skateboard ramp, and other amenities. The Rams also collaborated with prominent LA-based artists to create Rams-focused artwork throughout the house and decorated the house in Rams-influenced decor, such as pillows, duvets, blankets and furniture in the Rams’ colors of blue and gold.
To find the Draft House, the Rams and Rocket Mortgage worked with The Oppenheim Group’s Mary Fitzgerald and Jason Oppenheim, stars of Netflix’s Selling Sunset, which premieres its fifth season on Friday, April 22.
Following the draft, the Rocket Mortgage Draft House will continue to host exclusive experiences and provide a backdrop for original content for the Rams and their partners.
Tags: branded content los angeles rams nfl draft rocket mortgage rocket mortgage draft house selling sunset sports marketing