Charlotte Hornets’ NBA All-Star LaMelo Ball stars in the next spot in Hulu’s Sellouts ad campaign, which promotes the streaming service’s live-TV option. In the spot, Ball is excited that he gets his own cereal, LaMelO’s, which is Hulu green and includes personalized marshLaMelos and little TV channel logos.
“We had fun putting this spot together! I liked working with the Hulu team and looking forward to sharing this one with family, friends, and fans,” said Ball, son of Lavar Ball and brother of other NBA players Lonzo and LiAngelo, in a statement. “Never thought I would have my own cereal, but if anyone knows dreams can come true, it’s me!”
In May, Hulu also released an animated commercial following up on the campaign.
Hulu’s Sellouts campaign launched in 2019, turning influencer marketing on its head while promoting the service’s live TV offering, which comes with 75-plus live TV channels and other viewer-first features.
Hulu + Live TV also gives subscribers access to Hulu’s entire streaming library, and now includes Disney Plus and ESPN Plus. The ad-supported version of Hulu + Live TV with Disney Plus and ESPN Plus costs $69.99 per month, while the ad-free version costs $75.99 per month.
Hulu Sellouts is running on social media and across several networks, sometimes appearing in the NBA playoffs on ESPN and ABC.