CBS Sports puts its talent front and center in this three-spot campaign for NFL Today.

The spots—which Lava Studio produced from storyboard to completion—feature host James Brown and analysts Boomer Esiason, Bill Cowher, Phil Simms and Nate Burleson as they huddle up, review the playbook and determine a game plan.

“Our vision with these vignettes was to showcase the talent of the NFL Today in a friendlier environment, giving a glimpse into the bond that exists with the entire crew, and keeping football as the focus,” said Brian Konieczko, senior writer/producer at CBS Sports.

The three-spot campaign will roll out throughout the 2019-20 season, which also marks the NFL’s 100th anniversary.


Client: CBS Sports

CBS EVP Marketing: Kelly Dunne

CBS Sports Senior Writer/Producer: Brian Konieczko

CBS Executive Producer: Joellyn Lankin

Production: Lava Studio

Owner/Creative: Robert Kirkpatrick

Executive Producer: Susie Shuttleworth

Director / Creative Director: David Woodward

Animators: Carlos Valesquez, Kyle Reynolds

DP: Will Taylor

Producer: Maria Hill

Editor: Steve Schuff

Color: Irving Harvey

Tags: cbs sports lava studio nfl today

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