On the 40th anniversary of Janet Jackson’s first album, A&E and Lifetime look back on the legend’s life in a two-part special event that premiered Friday, Jan. 28.
The documentary details Jackson’s return to the world stage following a sudden break from music, discussing everything from her scandalous 2004 Super Bowl appearance with Justin Timberlake, the death of her world famous but controversial brother Michael in 2009, and becoming a mother later in life.
A&E and Lifetime set out to leverage the powerful storytelling of this celebrity story through a true 360 approach across linear television, digital, social and other platforms. The campaign garnered more than 500 million impressions across A&E and Lifetime’s owned and paid media plans with the docuseries ultimately capturing 15.7 million total viewers across linear and digital, according to A+E Networks.
Creative: Val Albanese, Sherron Hanson, Jennifer Ferguson
Producers: Alex Yakacki, Tony Herman, JR Muto, Xavier Francis, Kopavi Burg, David Veneracion
Editors: Kyle Remmenga, Kevin Conlon, Stacy Tiderington, Terrence White, Laura Richards, Laura Raimondo, Julie Coraggio, Giovanni Alberti
Mixer: Tim Wagner
Production: Kate Leonard, Michael Alfieri, Jessie Bizenov, Tish Sherwood, Caleb Cutchin, Kate Rosante
GFX: Shannon Vavrinchik, Chris Thom, Kristin Sjoquist
TechOps: Evan Biancardi
Consumer: Jara Radom, Rachel Shain, Nadine Herman, Mariah Wurzel, Dana Cavalieri, Michael Carpio, Jennifer Brown
Print: Ilene Block, Deni Belanich, Scott Heinz, Nuno Fascia, Cathy Facciola, Stu Meyers
Multiplatform: Melissa Gosling, Joe DeRosa, Erin Resnick
Photography: Jose Ginarte