Santa Monica, Calif.-based production company Minted Content walks viewers through a school before revealing the point of this spot for season six of CNN’s This Is Life: it’s time to talk to kids about porn.

The first episode of the new season is led by host Lisa Ling investigating the serious effects pornography can have on kids, especially when they aren’t getting any other sex education to counter it.

Minted Content shot inside an empty middle school and then overlaid Ling’s voiceover, asking “Where are our kids really learning about sex?”

Season six of CNN’s This Is Life premieres Sunday, Sept. 29.

:15 Spot


Client: CNN

Chief Marketing Officer: Allison Gollust

Senior Vice President: Rick Lewchuk

Whit Friese: Vice President & Group Creative Director: Whit Friese

Edward Reid: Creative Director: Edward Reid

Stephen Krill: Marketing Director: Stephen Krill

Leah Hall: Sr. Writer/Producer: Leah Hall

Jobel Jose: Sr. Designer: Jobel Jose

Dan Brown: Senior Director, Production: Dan Brown

Matt Barnett: Senior Director, Production: Matt Barnett

Nichole Goralnik: Senior Production Manager: Nichole Goralnik

Denise Patierno: Production Resource Manager: Denise Patierno

Greg Enfield: Post Production Manager: Grego Enfield

Editor: Brian Simmons, James Magliocca

Agency: Minted Content

Director: Dan Gifford

Managing Director: Lance O’Connor

Executive Producer: John McGarty

Head of Production: Edina Sallay

Producer: Sarah Haber

Tags: cnn hot spots minted content this is life with lisa ling

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