Santa Monica, Calif.-based production company Minted Content walks viewers through a school before revealing the point of this spot for season six of CNN’s This Is Life: it’s time to talk to kids about porn.
The first episode of the new season is led by host Lisa Ling investigating the serious effects pornography can have on kids, especially when they aren’t getting any other sex education to counter it.
Minted Content shot inside an empty middle school and then overlaid Ling’s voiceover, asking “Where are our kids really learning about sex?”
Season six of CNN’s This Is Life premieres Sunday, Sept. 29.
Chief Marketing Officer: Allison Gollust
Senior Vice President: Rick Lewchuk
Whit Friese: Vice President & Group Creative Director: Whit Friese
Edward Reid: Creative Director: Edward Reid
Stephen Krill: Marketing Director: Stephen Krill
Leah Hall: Sr. Writer/Producer: Leah Hall
Jobel Jose: Sr. Designer: Jobel Jose
Dan Brown: Senior Director, Production: Dan Brown
Matt Barnett: Senior Director, Production: Matt Barnett
Nichole Goralnik: Senior Production Manager: Nichole Goralnik
Denise Patierno: Production Resource Manager: Denise Patierno
Greg Enfield: Post Production Manager: Grego Enfield
Editor: Brian Simmons, James Magliocca
Agency: Minted Content
Director: Dan Gifford
Managing Director: Lance O’Connor
Executive Producer: John McGarty
Head of Production: Edina Sallay
Producer: Sarah Haber
Tags: cnn hot spots minted content this is life with lisa ling