For this main-title sequence for Google documentary Trillions of Questions, No Easy Answers, Elastic Creative Director Hazel Baird and her team merged classical media with 3D animation to illustrate the difficulty King Louis XIV had finding answers to coveted questions.

The sequence combined many pieces of classical art in various media—oil painting, bronze sculpture, line drawings—and then adds 3D animation to make the sequence feel dynamic and modern. The idea also serves to illuminate how technology has made it so easy to find information in matter of seconds, with just a quick browser search, rather than years of traveling over land and sea to bring home answers.

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Client: Google Creative Labs

Creative Director: Josh Rosen

Producer: Dorian Dorian Douglass

Lead Producer: Anna De Castro

Production Agency: Elastic

Creative Director: Hazel Baird

Art Director: Diego Coutinho

Designers: Diego Coutinho, Jean Hwang, Paul Cayrol

2D Artists: Arley Cornell, Michael Relth, Peter Murphy, Steven Biggert, Ashley Bacerra

3D Artists: Andy Hahn, Steven Biggert

Producer: Jazeel Gayle

Coordinator: Mitchell Fraser

Pitch Producer: Ashlie Iacocca

Executive Producer: Luke Colson

Head of Production: Kate Berry

Managing Director: Jennifer Sofio Hall

Music: Vivaldi “Viloa d’amore Concerto in A Minor, RV 397: I”

Tags: elastic google hot spots main titles

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