Like a sonic Rube Goldberg machine, music animates elements from three Cartoon Network shows in these fun idents created by Buenos Aires, Argentina-based creative agency Lumbre in cooperation with animation studio Rudo Company and music producer Subtropico.

Each ident links show elements with their own unique sounds to form an overall sequence. Above is Apple and Onion with Craig of the Creek and Ben 10 below.

‘Craig of the Creek’

‘Ben 10’


Client: Cartoon Network

Creative Director: Simon Dean

Head of Production: Laura Watts

Production Coordinator: Lily Ricketts

Agency: Lumbre

Creative Director: Sergio Saleh

Executive Producer: Pablo Encabo

Account Manager: Jeff Keisel

Direction: Gabriel Fermanelli, Rudo Company

Animation Direction: Gabriel Fermanelli, Rudo Company

Design: Gabriel Fermanelli, Pablo R. Roldán, Eugenia Beizo

Initial concepts: Delfina Pérez, Juan Pablo Díaz

Animatics: Gabriel Fermanelli, Ezequiel Torres, Micaela Gabot

Animation: Ezequiel Torres, Matías Petroli, Micaela Gabot, Diego Ferrero, Patricio Rey

Cleanup: Micaela Gabot, Eugenia Beizo, Esteban Dunand, Micaela Carrizo, Daniela Donato, Jesica Bianchi

Producer: Mailen Gayoso

Sound design: Subtropico

Tags: cartoon network cel animation hot spots idents lumbre rudo company subtropico

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