“These aren’t huge financial wins for us, but they are really good brand-defining and brand-supporting opportunities,” says History Channel EVP Dirk Hoogstra in today’s article about the return of the TV miniseries in “The Hollywood Reporter.” It’s hard to believe that, with an 11.4 million average viewer total over its five nights, Hoogstra’s miniseries “The Bible” wasn’t a financial success, but he still has a good point: since last year’s wild Emmy-winning success of History Channel’s “Hatfields & McCoys,” networks across the universe are embracing high-quality miniseries as a way to market themselves as a provider of premium content.

Read the full story at The Hollywood Reporter.


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