MTV Entertainment Group and Latinx-owned-and-operated Makine Studios collaborated to create the above spot that informs viewers about two little-remembered historical Latinx figures.

The spot, part of MTV’s campaign for Latinx Heritage Month, tells viewers about “the two Sylvias”: Sylvia Mendez, an 8-year-old Mexican-Puerto Rican-American girl who helped desegregate American schools in the 1940s, and Sylvia Rivera, a 17-year-old Puerto Rican-Venezuelan-American woman who was one of the initiators of the gay rights movement at Stonewall.

MTV Entertainment Group rolled out an entire campaign titled “See Me, Know Me, Hear Me” and turned over its platforms to Latinx creators to celebrate the month, which runs Sept. 15 - Oct. 15. The “Two Sylvias” spot was part of the campaign’s “Know Me” segment. Makine designed the spot using a mixed-media collage approach.


Client: MTV Entertainment Group

CMO: Jason White

EVP, Marketing: Amy Campbell

SVP, Brand Creative Design: Thomas Berger

SVP, Brand Creative Editorial: Justin Russell

SVP, Brand Creative Editorial: Deva Newman

SVP, Creative Strategy & Planning: Lauren Epstein

Sr Director, Creative Strategy & Planning: Craig Nadler

VP, Motion Design: Timothy Livezey

Executive Producer, Design: Pamela Brill

Sr. Designer: Carli Malec

Sr. Animator: Oscar Rivera

Producer, Design: Martha Tobar

Exec. Creative Director: Chris Williams

Creative Director: Rosa White

VP, Brand Creative Production: Joyeux Noel

Producer, Editorial: Vadim Shalit

Agency/Production Company: Makine Studios

CEO, Executive Producer: Maria Alejandra Padua

SVP, Creative + Strategy: Jesus M. Rodriguez

Creative Director: Alberto Hadyar

Producer: Gustavo Garcia

Art Director: Hector Do Nascimento

Animator: Pedro Pita

Illustrator: Ruben Orellana

Editor: Felipe Orozco

Sound Engineer: Abe Gomez

Tags: hot spots latinx heritage month makine studios mtv entertainment group viacomcbs

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