National Geographic Channel is bringing back a revamped version of its game show, Brain Games, this time with the energetic Keegan-Michael Key as host.

The new version features lots of celebrity guests, such as Anthony Anderson, Marsai Martin,Ted Danson, Kristen Bell, Dax Shepard, Tiffany Haddish, Jack Black, Rebel Wilson, Drew Brees and more.

The above 60-second spot introduces Key and the revised format to viewers, while below are various trailers and key art for the show leading up to launch.

The overall campaign included elements for on-air, digital, social, mobile and print. Nat Geo’s in-house team created all of those assets with editorial help from Juniper Jones, Ignition Creative and Ultrabland; print help from The Refinery Creative and digital help from Neo-Pangea and Spaceman Digital.

Brain Games returned to Nat Geo on Monday, Jan. 20 at 8/7 c.

TCA Trailer

Celebrity Guests

Featuring stars of ABC’s ‘Black-ish’, Anthony Anderson and Marsai Martin

Key art for Nat Geo's revamped 'Brain Games'
Key art for Nat Geo’s revamped ‘Brain Games’


EVP, Creative: Chris Spencer

VP, Creative: Tyler Korba

Senior Director, Strategy & Consumer Marketing: Katie Morrow

Digital Director: Alison Walsh

Design Director: Carla Daeninckx

Senior Producer: Chris Costa

Digital Producer: Meghan Gleason

Project Manager: Kendrah Polk

Editorial: Juniper Jones, Ignition Creative, Ultrabland, Nat Geo in-house

Print: The Refinery Creative

Digital: Neo-Pangea, Spaceman Digital, Nat Geo in-house

Tags: brain games hot spots ignition creative juniper jones keegan michael key nat geo national geographic channel neo-pangea spaceman digital the refinery creative ultrabland

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