NBC Entertainment Marketing has had a great time making spots for the network’s new crafting competition show, Making It, starring Parks and Recreation co-stars Amy Poehler and Nick Offerman.
This latest offering—which includes origami, wood blocks, 3D scanning and macramé animals—was developed, written, directed, designed, animated and finished completely in-house.
Making It premiered Tuesday, July 31, on NBC and averaged 5.3 million viewers, making it this summer’s most-watched summer premiere to date.
Company: NBC Entertainment Marketing & Digital
President, NBC Entertainment Marketing & Digital: Len Fogge
EVP, On-Air Marketing & Video Creative: Ron Hayes
SVP, Original Production: Tracy Grandstaff
VP, On-Air Graphics: Brad Gensurowsky
Director of Production: Kari St. Clair
Director: Ryan Sage
Creative Director, Graphics: Grant Okita
Writer: Michael Loprete
Producer: Warren Farnes
Director of Photography: Rich Wong
Design: Grant Okita, Brian Williams
2D & 3D Lead: Brian Williams
3D Animation & Modeling: Brian Williams, Jacob Vouniozos
VFX & Compositing: Tim Norman