What goes better with a night watching glamorous people accept awards and give speeches than a craft cocktail (or two)?
NBCUniversal worked with Brooklyn-based entertainment marketing agency Small Giant to create the above branded content spot for Woodford Reserve bourbon that just happened to pair perfectly with the People’s Choice Awards on E!
The spot is hosted by Woodford Reserve brand ambassador Paul Kim – who, if not a professional bartender, is doing a really good job playing one. Kim walks viewers step by step through exactly how to make an Espresso Fanhattan using the bourbon, and we have to admit that now we want one.
The People’s Choice Awards aired Tuesday, Dec. 6 on E!
SVP, Strategy, Creative, Production & Project Management: Steven Rummer
SVP, Marketing: Jamie Cutburth
VP, Creative Partnerships: Sharon Ngoi
VP, Marketing: Lisa Esselstein
Creative Director, Creative Partnerships: Meredith Momoda
Sr. Writer, Producer, Editor/Creative Lead: Dan O’Halloran
Sr. Producer: Cameron Cohen
Sr Director, Marketing: Abbie Rivera
Sr Marketing Manager: Jose Valadez
Sr Marketing Manager: Hannah Collings
Sr. Director, OPM: Monica Sanchez
Sr. Project Manager: Corinne Dutton
Producer: Rose Balzano
Manager, OPM: MaryAlice Gardner
Manager OPM, Activation: Liliana Andrade
Marketing Specialist: Caitlin Murray
Marketing, Activation: Amy Guasto
Account Executive: Amanda Giger
Agency: Small Giant
Executive Producer: Nick Morrison
DP: Katie Neff & Solomon Schechman
Operator: Brandon Ziegenfus
AC: Edgar Mendez
Sound: Matt Sutton
Gaffer: Jordan Bell
Art Director: Marco Cousins
Set Stylist: Brad Bailey
Art Assistant: Lindsay Carone