What goes better with a night watching glamorous people accept awards and give speeches than a craft cocktail (or two)?

NBCUniversal worked with Brooklyn-based entertainment marketing agency Small Giant to create the above branded content spot for Woodford Reserve bourbon that just happened to pair perfectly with the People’s Choice Awards on E!

The spot is hosted by Woodford Reserve brand ambassador Paul Kim – who, if not a professional bartender, is doing a really good job playing one. Kim walks viewers step by step through exactly how to make an Espresso Fanhattan using the bourbon, and we have to admit that now we want one.

The People’s Choice Awards aired Tuesday, Dec. 6 on E!


Client: NBCUniversal

SVP, Strategy, Creative, Production & Project Management: Steven Rummer

SVP, Marketing: Jamie Cutburth

VP, Creative Partnerships: Sharon Ngoi

VP, Marketing: Lisa Esselstein

Creative Director, Creative Partnerships: Meredith Momoda

Sr. Writer, Producer, Editor/Creative Lead: Dan O’Halloran

Sr. Producer: Cameron Cohen

Sr Director, Marketing: Abbie Rivera

Sr Marketing Manager: Jose Valadez

Sr Marketing Manager: Hannah Collings

Sr. Director, OPM: Monica Sanchez

Sr. Project Manager: Corinne Dutton

Producer: Rose Balzano

Manager, OPM: MaryAlice Gardner

Manager OPM, Activation: Liliana Andrade

Marketing Specialist: Caitlin Murray

Marketing, Activation: Amy Guasto

Account Executive: Amanda Giger

Agency: Small Giant

Executive Producer: Nick Morrison

DP: Katie Neff & Solomon Schechman

Operator: Brandon Ziegenfus

AC: Edgar Mendez

Sound: Matt Sutton

Gaffer: Jordan Bell

Art Director: Marco Cousins

Set Stylist: Brad Bailey

Art Assistant: Lindsay Carone

Tags: branded content e hot spots nbcuniversal small giant the people's choice awards

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