It seems like years ago now but one month into quarantine, the program no one could stop talking about was ESPN and Netflix’s co-produced docuseries The Last Dance, about Michael Jordan and the Chicago Bulls’ push to win their sixth and final NBA Championship in 1998.

The series first aired on ESPN, with episodes available the next to Netflix’s international subscribers. It then aired on ABC. Now the series is available to U.S. subscribers on-demand on Netflix. To give it the kickoff it deserves, trailer house The Shop created a blockbuster spot full of fast edits and bold graphics.

The Last Dance premiered on Netflix on Sunday, July 19.


Client: Netflix

Agency: The Shop

President: Jordan Hayman

Creative Director, Editor: Nick Shakarian

Director of Post: Aubrey Byrne

Manager, Global Creative Marketing, Netflix: Giselle Anzalone, Kimberly Kaplan

Tags: chicago bulls espn hot spots michael jordan nba netflix the last dance

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