Appropriately for Women’s History Month, female-led NuContext, helmed by executive producer and founder Angela Guice, produced ABC’s campaign for the 94th annual Academy Awards. The show is hosted this year by three women: Regina Hall, Amy Schumer and Wanda Sykes. It’s the first time the Oscars have had any hosts since 2018 when Jimmy Kimmel hosted.

“This is a historic moment for the Oscars and we didn’t take it lightly that this campaign was produced by a female-led production company,” Guice said. “It was a lot of girl power on set.”

Besides the above spot, NuContext also produced the electronic press kit and social media assets as well as production support for the key art, which was shot by Art Streiber in conjunction with the ABC photography department.

Key art for 94th annual Academy Awards.
Key art for 94th annual Academy Awards.

Overall, NuContext has had a busy first quarter, also creating campaigns for Fox’s The Masked Singer and Hulu’s upcoming The Kardashians, which picks up with the famous family where E!’s megahit reality franchise left off.

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“I called this shoot ‘the Glam Olympics,’” said Guice. “We were definitely creating art and it was a really fantastic experience.”

Since NuContext first opened its doors, Guice said she’s seen more women-led production companies enter the space.

“When we started in 2006, it was very male-dominated in terms of production companies. It’s been awesome to see women-owned production companies sprouting up in the past several years and thriving.”


94th Annual Academy Awards

Client: ABC Entertainment Marketing

Executive Vice President, Marketing, ABC and General: Erin Weir

EVP, Creative Content Marketing, ABC, Hulu, Freeform, ABC News: Aaron Goldman

Vice President, Creative: Melissa King

Creative Director: Stephen Schwartz

Vice President, Branding and Design: Gennifer Leong-Alvarado

Executive Director, Design, ABC Television: Lucas P. Aragon

Executive Director: Lara Wickes

Associate Director/Special Projects/Production: Sandy Christmas

Manager: Teeny Stillings

Associate Producer: Randy Jackson, Scott Bosely

Production Coordinator: Katy Jones

Production Assistant: Casey Schoch

ABC Creative: Chris Folkens

VP, Branding & Design: Gennifer Leong

Director, Branding & Design: Simon Minho-Kim

Executive Director, Photo: Brandy Ley

Photo Manager: Natalie Thompson

Senior Writer/Producer: Jason Letkiewicz, Sean Kunz

Writer/Producer: Kent Rensing

Production Company: NuContext

Executive Producer: Angela Guice

Director: Mike Bernstein

Producer: Chad Engel

DP: Tom Banks

AD: Brandeaux Tourville

PD: Marcelle Gravel

Key Gaffer: Nick Durr

Key Grip: Don Padilla

PM: Rachel Oliver

Coordinator: Akasha Ross

Talent Coordinator: Michael Rola

Hulu’s The Kardashians

Client: ABC Entertainment Marketing

Executive Director: Lara Wickes

Associate Director: Sandy Christmas

Senior Manager: Meg Tyra

Manager: Christine Sparks, Ben Roybal

Senior Producer: Oscar Chavez

Producer: Gina Apestegui

Associate Producer: Randy Jackson, Scott Bosely

Production Coordinator: Katy Jones

Production Assistant: Casey Schoch

Client: ABC Photo

Executive Director: Brandy Ley

Administrative Assistant: Sarah Brookshaw

Client: Hulu

VP, Creative Marketing: Trisha Choate

Creative Marketing Lead: Jillian Novak

Creative Marketing Coordinator: Abiola Oseni

Sr. Manager, Originals Social: Sarah Kemper Mccall

Production Company: Nucontext Creative Inc

EP: Angela Guice

Director: Matthew Rolston

Producer: Chad Engel

DP: Joe Labisi

AD: Brandeaux Tourville

Production Design: Rob Strauss

Art Director: Brian Wright

Key Gaffer: Scott Moody

Key Grip: Sean Hunt

PM: Rachel Oliver

Coordinator: Akasha Ross, Robert Byrd

Talent Coordinator: Michael Rola

VFX: Ntropic

Key Wardrobe Stylist: Dani Michelle, Danielle Levi

Key Make Up: Mario Dedivanovic, Mary Phillips

Key Hair Stylist: Jen Atkin, Chris Appleton

Tags: abc hulu nucontext oscars the kardashians

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