To create this spot, Nike’s longstanding creative team at Wieden + Kennedy Portland researched 4,000 sports action sequences before choosing 72 to combine into 36 split-screen moments.

Like so many of Nike’s best spots, this piece merges the two big cultural and social phenomena that are taking place right now: the pandemic and the protests. U.S. Women’s Soccer star Megan Rapinoe delivers the voiceover.

Besides Rapinoe, the spot also features such athletes as LeBron James, Naomi Osaka, Eliud Kipchoge, Caster Semenya, Cristiano Ronaldo, Giannis Antetokounmpo, Serena Williams, Colin Kaepernick and Kylian Mbappé.

The lengthy credits includes London-based Pulse Films and director Oscar Hudson; Portland, Ore., and New York City-based Joint for editing and sound; and VFX and color from Santa Monica, Calif.-based A52.

READ MORE: Muse by Clio


Client: Nike

Agency: W+K Portland

Executive Creative Directors: Jason Bagley, Eric Baldwin

Creative Directors: Alberto Ponte, Ryan O’Rourke

Copywriter: Dylan Lee

Art Director: Naoki Ga

Director of Production: Matt Hunnicutt

Executive Producers: Jake Grand, Krystle Mortimore

Senior Producers: Katie McCain, Byron T. Oshiro

Associate Producers: Samson Selam, Shani Storey

Global Brand Director: André Gustavo

Brand Director: Kate Rutkowski

Brand Manager: Paanii Annan

Creative Operations Managers: Saba Spencer, David Ramirez

Global Group Strategy Director: Andy Lindblade, Paula Bloodworth

Media Team: Danny Sheniak, Reme Debisschop, Emily Dalton, Vivian Zhang, Graham Wallace, Claudia Iraheta

Brand Strategy Directors: Nathan Goldberg, AJ Blumenthal

Business Affairs: Karen Crossley, Edith Ortiz, Emily Kahn

Broadcast Traffic: Sabrina Reddy, Billy Mucha

Design Ops Manager/Design Producer: Alicia Kuna, Michael Rosenau, Michael Frediani

Studio Designers: Joan Comellas, Jamon Sin, Mitch Wilson

Production Company: Pulse Films

Director: Oscar Hudson

DP: Logan Triplett

Executive Producers: Darren Foldes, Davud Karbassioun

Managing Director: Hillary Rogers

Line Producer: Dennis Beier

Production Designer: Adam Wilson

Key Costumer: Chris Araujo

Editorial: Joint

Editor: Peter Wiedensmith, Jessica Baclesse

Cutting Assistant: Jasmine McCullough, JC Nuñez

Assistant Editor: Charlie Harrington, Kris Faris, Luke Buckley

After Effects: Ben Corbin, Damian Riddell

Footage Researcher: Izzie Raitt

Post Executive Producer: Leslie Carthy

Post Producer: Kathleen Russell

Post Production Coordinator: Aubree VanDercar

VFX: A52

VFX Supervisor: Patrick Murphy

Lead Flame: Patrick Murphy

2D VFX Artists: Urs Furrer, Stefan Gaillot, Matt Sousa, Steve Wolff, Hugh Seville, Richard Hirst, Adam Flynn, Michael Vaglienty, Enid Dalkoff, Kevin Stokes, Dan Ellis, Chris Riley, Rod Basham, Shauna Prescott, Susanne Scharping

CG Supervisor: Andy Wilkoff

CG Modeler: Dustin Mellum

3D Trackers: Joe Chiechi, Michael Cardenas, Mike Bettinardi

Online Editor: Kevin Stokes, Chris Riley, Sam Kolber

Managing Director: Jennifer Sofio Hall

VFX Executive Producers: Patrick Nugent, Kim Christensen

VFX Producer: Everett Cross, Andrew Rosenberger, and Jillian Lynes

Color: A52

Colorist: Daniel De Vue

Color Assists: Corey Martinez, Dylan Bursick

Color Executive Producer: Thatcher Peterson

Color Producer: Jenny Bright

Music: Artists Cowboys in Japan

Song “Daylight”

Sound Design: Joint

Sound Designer: Noah Woodburn

Audio Assistant: Natalie Huizenga

Executive Producer: Leslie Carthy

Mix: Joint

Audio Mixer: Noah Woodburn

Audio Assist: Natalie Huizenga

Executive Producer: Leslie Carthy

Tags: a52 coronavirus covid-19 hot spots joint nike pandemic pulse films

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