“We worked together with the Verizon creative team to create a series of genre themed interstitial ‘donuts,’” said Panoply on its website. “Each one takes inspiration from iconic films, their cinematography and the director’s style that convey the genre’s tonality.
Each interstitial represents a genre: action, adventure, comedy, drama, family, horror, romance, sci-fi and thriller. Below, a quick montage offers insight into how each was created.
Each genre is proclaimed in bold sans serif font, which occasionally has a little playful animation running alongside or within it.
The soundtrack, which twists and turns to sound like the genre it’s accompanying, is by London-based Zelig Sound.
READ MORE: Stash Media
Creative Director: Mark Linder
Audio: Zelig Sound