Paramount’s OTT brand ET Live, which emerged from Entertainment Tonight, has been rebranded as Mixible and its lineup has been expanded to include lifestyle and content from across the entire Paramount Global portfolio.
Mixible, which launched July 13, kicked off with the “summer of reality,” featuring such series as RuPaul’s Drag Race, Big Brother and The Challenge USA and including cast interviews, behind-the-scenes looks and bonus content. The OTT service will feature content from CBS, MTV, VH1, Comedy Central, AwesomenessTV, Paramount Plus and more. It will also stream the ComicBook Nation and ComicBook’s Phase Zero podcasts as well as feature segments from CBS Media Ventures’ syndicated talker The Drew Barrymore Show and syndicated magazine Inside Edition. Mixible will join ET on the ground at awards shows and red-carpet premieres and other major Hollywood events.
Mixible’s centerpiece will continue to be ET’s The Download, produced by Entertainment Tonight. ET’s The Download is hosted by Denny Directo and Cassie DiLaura. The 30-minute celebrity focused series airs weekdays at 6:30 p.m. on Mixible.
Mixible is distributed across OTT services, including Amazon Fire TV, Samsung, Roku and connected devices and apps. Mixible is also available on Paramount’s own streamers, Paramount Plus and Pluto TV, as well as at Mixible.com.