Patrizio “Pato” Spagnoletto has been named global chief marketing officer at Discovery Direct-to-Consumer, reporting to President and CEO of Discovery International J.B. Perrette.
Spagnoletto, who joins Discovery from Hulu, will oversee subscriber acquisition, retention and growth, media and analytics, brand awareness, marketing creative development and strategy, and consumer insights. He also will work closely with Discovery’s U.S. networks and local international marketing teams to leverage all of Discovery’s assets to drive subscriptions to streaming service Discovery Plus.
“We are thrilled that Pato is joining our team in this new global DTC leadership role at a transformational moment for our company,” said Perrette in a statement. “Pato helped Hulu more than triple subscribers during his tenure and has experience with direct-to-consumer entertainment, sports, and linear channels, which is a perfect match for our different discovery+ offerings around the world. We have enormous ambition for discovery+ and believe Pato is uniquely qualified to help us scale globally.”
Spagnoletto most recently served as Hulu’s head of marketing, overseeing the company’s marketing efforts. He led a team of marketers responsible for creating and executing campaigns and events across brand, creative, subscriber growth, and consumer research. Prior to Hulu, Spagnoletto served in leadership positions at Steelhouse, Farmers Insurance and Yahoo!.
Spagnoletto holds a B.A. in Economics from Lafayette College and is an advisory board member of St. Jude Children’s Research Hospital. He is married with two children and lives in Los Angeles.