ViacomCBS-owned free streaming service, Pluto TV, hopes to entice new viewers to the service over the holidays with its new campaign, “Pluto TV by the Numbers.”
The new spots spell out exactly how much free content Pluto TV watchers are getting, including 9,844 big entrances, 45,192 screams, 76,059 laughs and 93,798 escapes. Each piece of creative concludes with the tagline: One World of Free TV.
The campaign—an extension of March’s brand refresh that featured the tagline “Drop In. It’s free”—also features programming available on the service, including acquired series and movies such as Narcos, The Walking Dead and James Bond films as well as ViacomCBS-owned series such as Star Trek, RuPaul’s Drag Race and Dora the Explorer.
The campaign was developed by Pluto TV’s in-house creative team with media planning and buying by Media Hub. It’s rolling out starting Nov. 16 in New York, Los Angeles, Chicago and Dallas, with creative on billboards, wallscapes, takeovers and more. Video elements include 60-, 30- and 15-second spots. A composite of buys will run across over-the-top, podcast and streaming audio platforms as well as on broadcast and cable TV for the next six weeks.