Tegna’s Meredith Conte summed it up: “A crisis is what local news is made for, and the way our teams have quickly rallied has been nothing short of miraculous and impressive,” she said during Promax’s live webinar, “How TV Station Marketers are Tackling the Challenges of Coronavirus,” on Tuesday.
The session, presented by Stephen Arnold Music, brought together three broadcast industry leaders to discuss how local teams have rallied to adapt their strategies during the coronavirus pandemic. Fox’s John Kukla and Sinclair’s Dan Zimmerman joined the discussion on how their teams have managed to stay on top of everthing while working from home over the past several weeks.
If you missed it, you can tune back in here to hear the conversation on-demand and on the go.
RELATED: How Community Is Shaping TV Station Marketers’ Coronavirus Strategies
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