When it came time to promote CNN’s timely docuseries The Windsors: Inside the Royal Dynasty, New York-based creative agency Loyalkaspar turned to one of the Queen’s favorite things: corgis! In an adorable spot, a team of five friendly pups leads the way from a private jet down the red carpet, presumably making way for Her Royal Highness.
But there was more to the on-air campaign than just cute corgis—the team also recreated the inside of Buckingham Palace (or at least successfully managed to convince viewers that’s what they did) for another spot, and delved into 100 years of history to quickly tell the story of the Windsors.
In this episode, Loyalkaspar Creative Director Chris Harmon talks about wrangling pups, scouting locations and finding appropriate props to create a campaign worthy of the royal family.
Listen below to hear how Harmon and his team made the royal magic happen:
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