There’s a lot more that goes into a rebrand than just redesigning the logo. In fact, that’s merely the starting point.

That’s the topic of conversation between Nathaniel Howe, founder and creative director at Nathaniel Howe Studios, and Promax Editorial Director Paige Albiniak (and occasionally her dog, sorry about that) in this episode.

Howe discusses how he’s much more than a designer—he’s an ambassador, a diplomat, a salesman and a counselor as he and his “small but focused team” worked with PBS and its 350 member stations on implementing a broad brand refresh ahead of the public broadcaster’s 50th anniversary.

Listen in to hear the conversation:

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