​Pop culture is a language that unites us across country, class and race. As Alain Sylvain, CEO of Sylvain Labs told Promax Europe 2019 in Amsterdam: “Pop culture can be a language and you need to participate in it if you want to be part of the whole ... if you want to be part of the collective tribe.”

In this episode, Sylvain connects the dots on how pop culture directly impacts brands—and vice versa—and reveals how you as a marketer can take advantage of that impact.

Promax members can log on here to watch this session on video.

[Images courtesy of Trevor Traynor/Memoryscape]

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