As jury deliberations for the 2020 Promax Europe Awards get underway, we’re highlighting the cities where leaders in entertainment marketing will select the winners of this year’s competition.

Day one kicks off in Madrid, Spain, which also is hosting this year’s conference. Check out the full finalists’ list here. Meanwhile, read on to discover some fun facts about Spain’s central capital.

RELATED: Promax Unveils Finalists for 2020 Europe Awards

Tourist Trap: Plaza Mayor

Local Hangout: El Retiro Gardens

Historical Fact: Madrid became the capital of Spain in the 16th century. It’s home to the world’s oldest restaurant, Sobrino de Botín, which was founded in 1725.

Pop-culture Tidbit: Pan’s Labyrinth, The Bourne Ultimatum, and The Good, the Bad and the Ugly are some of the many movies filmed in Madrid. It’s also home to Europe’s biggest drive-in cinema.

Favorite Food: Cocido Madrileño—chickpea-based stew with meat and vegetables.

Local Cocktail: Viva Madrid’s Media Combinación—gin, vermouth and bitters that’s been a classic at the bar since 1927.

Promax Europe Jury Host: Binalogue

Winners of this year’s 2020 Promax Europe Awards will be announced live from Madrid on 17 March.

Tags: promax europe 2020

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