Promax’s online library of award-winning creative is now available to members on newly relaunched website Promax.org in an easy-to-search format.
Powered by Tel Aviv, Israel-based AnyClip and its proprietary artificial intelligence platform, Visual Intelligence Technology, the new search engine analyzes each video clip to extract data and allow in-video search across the entire catalog.
To search the Promax Award Winners Gallery – or see additional information on how to enter the 2022 competitions – visit https://www.promax.org/awards. Winners can be searched by entering any query – person, keyword, brand or more. The videos are centrally and securely managed on the AnyClip platform and featured in a thematic channel on the Awards tab of the Promax site.
“Year in and year out, the most talented entertainment marketing minds from around the world compete for Promax Awards, and the gold, silver and bronze winners from 2021 were not only outstanding in their own right, but particularly so through the lens of the pandemic,” said Stacy La Cotera, Promax general manager and executive producer, global events, in a statement.
“Thanks to AnyClip’s innovative AI platform, we can now make this incredible work available beyond our awards shows – and instantly discoverable and searchable for members and others in the industry – as part of our mission to provide inspiration and professional development year-round,” said Steve Kazanjian, Promax President and CEO, also in a statement.
Promax maintains the entertainment industry’s largest database of award-winning marketing and promotional content by virtue of its 15 annual global and regional award competitions. This includes the North America, Europe, Latin America, Spark Student and the Global Excellence competitions.
“Promax members represent the gold standard in entertainment marketing. As a marketing executive who has had the privilege of being a part of the Promax community during my tenure in the entertainment business, I know the value of their developmental initiatives and programs that recognize the best work in the field. Now this work is instantly accessible and discoverable year-round,” said Kirk Iwanowski, CMO of AnyClip, in a statement.
This is AnyClip’s newest partnership with a leading entertainment industry association, following the January announcement that it is powering a searchable content library for NATPE, covering its 40-year video archive, including the Brandon Tartikoff Awards.