Stacy La Cotera, Promax’s new president and CEO, on Thursday addressed Promax members and entertainment marketers about what’s coming up both for the association and the industry at large, and invited everyone to join the association at several upcoming industry events, including the virtual Promax Europe Awards on September 8.

La Cotera has been with the Los Angeles-based global entertainment marketing association since 2008. She has worked closely with outgoing president and CEO Steve Kazanjian and Promax’s board of directors since Kazanjian took the association’s helm in 2015. In the role of general manager and executive producer, La Cotera oversaw the association’s awards and events departments.

“As I see it, as an industry association, we have a primary goal: to support, empower, and celebrate you,” she wrote to the global membership.

The full text of La Cotera’s letter is below:

For the past 22 years, I’ve had amazing opportunities to work in the non-profit association space and as a part of Promax since 2008. To say that I’m excited for this opportunity to lead such a long-standing and vital professional organization would be an understatement. Over the years, I have had the privilege to connect and get to know so many of our amazing community members.

Recently these conversations with members, partners, employees, and other stakeholders have shed new light: They’ve offered valuable insights into where the entertainment marketing industry is today, where the opportunities are for tomorrow, and how we can work together to strengthen our worldwide community.

As I see it, as an industry association, we have a primary goal: to support, empower, and celebrate you. You are the entertainment marketing and creative professionals who make up the industry and to whom the Promax team dedicates itself daily.

Here at Promax we are putting the finishing touches on our end of year 2022 events. We hope you will join us at the upcoming Europe Awards virtual event, our in-person Latin America Awards and Mixer in Miami, and the Global Excellence Awards in New York City! We are creating all of these events to be great opportunities for you to connect with your industry.

While we’re a not-for-profit organization with a small yet amazing team, Promax is planning big things! We’re creating and developing new and unique ways to be there for you throughout your career and to better cultivate our diverse global community. The team is working diligently to ensure that the year ahead is exciting and meaningful for everyone.

2023 will be a year filled with opportunities to connect with your community, find inspiration with creativity, grow personally and professionally, and honor and celebrate not only the work but the people who are the driving force behind it.

I look forward to collaborating with you to leverage our over 65-year legacy, create ways to ensure more value within your membership, and promote growth for the entertainment marketing and creative industry. Our team is here for you, and I encourage you to get in touch with us to see how we can work together to evolve for the future.

We’re just getting started, and we can’t wait to share with you what’s in store next!

Warmest Regards,

Stacy La Cotera

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