Global entertainment marketing association Promax on Thursday released the finalists in its 2022 Global Excellence Awards.
Finalists include a wide range of media companies from around the world, such as AMC Networks Southern Europe, BET Networks, CNN Worldwide, France Televisions, Hulu, MTV Entertainment Studios and Paramount Media Networks, National Geographic, NBCUniversal, Netflix, Paramount Creative EMEAA, Paramount Plus, Starlight Creative, TV 2 Denmark, Walt Disney Company Europe and Africa, Walt Disney Company Latin America and more.
The list of finalists also include such agencies as Definition 6, Dutch Toast, Gedeon, Rhubarb, The Shop Trailers, Vivid Zero, Zealot and more.
The Promax Global Excellence Award finalists and winners are determined via two rounds of judging. The first round, which determines the finalists, is conducted via online voting. This round includes a diverse line-up of industry judges. Each entry is evaluated and scored based on overall creativity, originality of concept and message effectiveness.
The second round, in which a jury of industry peers selects the winners, was held via one in-person meeting in New York City and one virtual meeting.
Jury members in New York were Irene Ochoa, Lifetime on-air promotions director, A+E Networks; Chris Scarlata, vice president of design and brand creative, BET Networks; Pablo Pulido, vice president, brand creative, Warner Bros. Discovery; Joe Nichols, executive creative director, Northern Lights Agency; Vedia Ayvaz, senior vice president, entertainment marketing and design, Known; Michelle Bella, vice president, sports marketing, ESPN; Tim Hughes, founder, The Brief Doctor; Jacqui Busséy, vice president, creative, AMC Networks; Florian Sachisthal, head of creative, Vubiquity/Amdocs; Dillon Khan, vice president, creative services, Paramount Africa; and Sharita Petersen, vice president, brand creative, Paramount Global.
The virtual jury included Keith Grant, creative marketing lead, Hulu; Sergio Ortega, freelance consultant and creative director; Duncan Preston, head of global creative, Al Jazeera; Boris Felipe, A&E OAP director, A+E LatinAmerica Networks; David Carrizales, CCO and executive producer, Binalogue; Jacob Weinreich, chief marketing officer, TV 2 Denmark; Mark Shea, vice president, creative director, creative and brand marketing, Showtime; Bart Kraeima, creative director, Warner Bros. Discovery; Angela Guice, founder and executive producer, NuContext; and Olimpia Del Boccio, vice president, marketing, press and promotions, NBCUniversal Global Distribution.
Finalists for the Promax Of the Year Awards, which comprise creative marketing team and agency of the year, will be released on October 27.