I’m Not Crying, You Are! targeting any video-based promotion that’s a real tearjerker, and OMG! featuring any shocking video-based promo that you might not want to show your mother, are two new categories for Promax’s North America and Global Excellence awards competitions.
Other categories added this year included Event Production Design for reels demonstrating an event production intended to promote a brand image and/or program; Mixed Media Promo for any video-based promotion that effectively utilizes mixed media; and Sonic Branding, for reels showcasing the use of sonic branding in a promotional campaign for a brand image and/or program.
The North America competition celebrates the year’s best achievements in entertainment marketing across every screen, including on-air, online and on-the-go, while the Global Excellence Awards honor the best work in all categories from around the world.
Staying on top of current trends, the Promax Awards Committee is continually addressing the changing climate in the entertainment industry, and amending the category list to help evolve the competitions, says Promax.
Both I’m Not Crying, You Are! and OMG! were inspired by the existing Funniest Promo category, with the awards committee looking to add more ways to highlight fun submissions.
Event Production Design speaks to events and experiential marketing as being crucial in the entertainment industry. Meanwhile, Mixed Media Promo honors a technique that has continued to gain popularity, and Sonic Branding addresses audio categories that have been strengthened this year.
Winners of both competitions will be revealed during a ceremony at the 2019 Promax Conference on Thursday, June 6, at the JW Marriott at L.A. LIVE in Los Angeles.
At the ceremony, Promax also will present the Marketing Team of the Year and Agency of the Year for both its North America and Global Excellence competitions.
The Promax Of-The-Year awards are top honors that are presented to the marketing team and out-of-house agency that garners the greatest number of points across categories of the competition. The winners are tabulated based on three points for gold, two points for silver and one point for bronze.
The 2018 winners include FX Networks as North America Marketing Team of the Year and CNN Worldwide as Global Excellence Marketing Team of the Year, along with P+A as North America Agency of the Year and Stun as Global Excellence Agency of the Year.