Promax unveiled the gold and silver winners of its 2022 Latin America Awards competition at a live event at Miami’s Esotico on Thursday. The ceremony was emceed by Erica Mesa, vice president of consumer marketing at TelevisaUnivision and co-chair of the Promax Advisory Board.
Gold winners included Globo, NBCUniversal International Networks Direct to Consumer, Paramount, The Walt Disney Company Latin America, Warner Bros. Discovery and more in such categories as image promo, image promo campaign, brand ID campaign, brand image promo and brand image promo campaign among many other categories.
Winning spots and campaigns included the following:
Globo, ‘Cinema Na Globo,’ Gold winner: Image Promo and Brand Image Promo
Paramount, MTV Resistire, Season 2, Gold Winner: Image Promo Campaign
The Walt Disney Co. LATAM, ‘Black Awareness Month,’ Gold Winner: Brand Image Promo Campaign, Holiday/Special Seasonal Campaign
The Walt Disney Co. LATAM, The Simpsons on Star+, Gold Winner: Best Visual Promo, In-House Program Promotion, Directing
The 2022 Promax Latin America Award finalists and winners were determined via two rounds of judging. The first round, which determines the finalists, is conducted via online voting. This round includes a diverse line-up of industry judges across North, Central and South America. Each entry is evaluated and scored based on overall creativity, originality of concept and message effectiveness.
The second round, which selects the winners, was held via in-person meetings with jury members in Buenos Aires and Miami who selected gold and silver winners.
This year’s jury included Santiago Cano Moffat, senior brand manager, AMC Networks International – Latin America; Javier de Innocentis, senior creative director, History Channel Latin America; Lucia Huergo, senior brand manager, kids and family, Warner Bros. Discovery; Diego Peralta, creative director, TyC Sports; Alejo Perez Labat, creative supervisor, Artear; Lucas Peró, creative manager, Paramount; André Takeda, head of creative services, the Walt Disney Company Latin America; Jose Gomez, U.S. Hispanic creative manager, Warner Bros. Discovery; Ruben Gonzalez, marketing director, A+E Networks Latin America; Carolina Grau, senior creative director, Warner Bros. Discovery; Jennifer Grau-Rubi, manager, marketing and promotions, NBCUniversal Global Distribution/Telemundo; Miriam Luciow, vice president, global content, Marvista Entertainment; Flavio Ortega-Jimenez, creative director, CNN Worldwide; and Cesar Sakay, senior art director, TelevisaUnivsion.