The 2023 CMA Awards telecast, slated to air November 8 on ABC, tops the Promo Mojo ranker for the week ended November 5, making it TV’s most promoted show. Last week’s chart-topper, CBS drama NCIS: Sydney, slips to second place.
Rounding out the chart are three sports-loving networks: Fox, which hypes NFL Football, in third; TNT, which promotes NBA Basketball in fourth; and NFL Network, which also gives some love to NFL Football in fifth.
Notably, NFL Football on Fox has the highest iSpot Attention Index (116) in the ranking, meaning viewers were on average highly likely to watch its promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).
Brief by Promax has partnered with Broadcasting & Cable and iSpot.tv on weekly chart Promo Mojo, offering data revealing the week’s most-promoted programming ranked by TV ad impressions.
For more information about Promo Mojo — including the chart positions of promos beyond the top five — contact firstname.lastname@example.org. Chart positions and other data may be updated in iSpot’s database as additional airings information becomes available.
[Image of CMA Awards hosts Peyton Manning and Luke Bryan courtesy of ABC]
1) 2023 CMA Awards, ABC
Interruption Rate: 1.38%
Attention Index: 114 (14% fewer interruptions than avg.)
Imp. Types: National 93%, Local 6%, VOD/OTT 1%
In-network Value: $4,678,381
Out-of-network Est. Spend: $557,715
2) NCIS: Sydney, CBS
Interruption Rate: 1.03%
Attention Index: 99 (1% more interruptions than avg.)
Imp. Types: National 94%, Local 5%, VOD/OTT 1%
In-network Value: $2,558,529
Out-of-network Est. Spend: $59,389
3) NFL Football, Fox
Interruption Rate: 1.99%
Attention Index: 116 (16% fewer interruptions than avg.)
In-network Value: $6,489,199
Out-of-network Est. Spend: $0
4) NBA Basketball, TNT
Interruption Rate: 2.39%
Attention Index: 106 (6% fewer interruptions than avg.)
In-network Value: $1,038,535
Out-of-network Est. Spend: $2,836,648
5) NFL Football, NFL Network
Interruption Rate: 2.39%
Attention Index: 79 (21% more interruptions than avg.)
In-network Value: $791,926
Out-of-network Est. Spend: $9,737,687
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
Imp. Types - Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.
In-network Value - Estimated media value of in-network promos.
Out-of-network Spend - The estimated amount spent on TV airing time for this promo’s spots during a given date range.
National: Live - A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.
Local - A promo that was aired during a local ad break slot.
VOD - This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load)
OTT - On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).